
What is SEO? How do you improve your SEO?
Share
I am always expanding my knowledge. When I started Pegasus I didn't have a clue what SEO, meta-tags, alt text... etc was. If I'm totally honest, before I built the Pegasus website, my internet experience was scrolling Facebook and buying clothes & shoes!
Last week I attended a local conference day, funded by the Scottish Government to help those with on-line businesses. Only then did I realise how much I have learnt over the past 5 years.
They asked for web-site owners to raise their hand to use their web site as an example, and they would give you help with your SEO. Wearing my brave pants, I raised my hand, they asked what my main business key word was I said "equestrian or horse jewellery".
So in front of about 100 people, they said "Right, well lets look at this top result and see what we can learn to help your business." They did... they searched "equestrian jewellery" ... they clicked the top website, analysed it, told me why it what so successful, and then asked for the name of my business so they could compare where I came in the results.
You could imagine their total surprise when the website they had just analysed as number one in the search result was my business... Pegasus Jewellery!
So how has this happened and what is SEO?